Is Cyber Monday Helping Amazon Rise?

This past Monday saw yet another incarnation of Amazon’s (NASDAQ: AMZN) Cyber Monday. And shortly after its arrival, Amazon’s stock value rose by 2%.

Was it because of Cyber Monday? Let’s delve into it.

Cyber Monday Beats Black Friday in Sales

Over Amazon’s lifetime, Black Friday has been regarded as one of its most profitable holidays. We can’t compare the amount of customer flow during that day.

That being said, investors were surprised at the numbers for this year’s Black Friday. Believe it or not, with cash flows of roughly $8.9 million USD, they failed to meet expectations. 

For reference, last year saw numbers going around $9 million USD. Plus, an extra $5.1 million USD on Thanksgiving.

For those curious, it all seems to originate from this year’s general logistics. Tons of retail stores rehabilitated their physical locations for a holiday. However, they opted to start their sales right at the beginning of the month. That way, they would have better control over all pandemic-based restrictions.

With such actions, the number of sales during Black Friday itself wasn’t as high as it used to be. After all, people had been making similar purchases weeks in advance. 

Nonetheless, Cyber Monday comes with its fair share of unique discount opportunities, which seems to have brought down greater interest than Black Friday 2021. Which then amounted to increased sales. 

In short, yes, Cyber Monday is to thank for the stock increase. Meaning, Amazon has proven itself once again as a great investment opportunity, even if it was at the expense of Black Friday expectations.